Base Diseño e Innovación. 2021 volumen 6 n° 5: Design and global challenges

Permanent URI for this collection

http://repositorio.udd.cl/handle/11447/5354

Browse

Now showing 1 - 20 of 43

Nueva imagen del MIM. Celebrando 20 años de curiosidad, exploración y ciencia / New image of MIM. Celebrating 20 years of curiosity, exploration and science
(Universidad del Desarrollo. Facultad de Diseño, 2021) Felicidad Pública; Rivadeneira, Piedad; Cea, Christopher
Opened in March 2000, MIM: Museo Interactivo Mirador(Mirador Interactive Museum), is a space that delivers an experience of wonder, curiosity and approach to the world of science. In 2020 it turned 20 years old. In that context,there was an evident need to redesign their brand image,to account for its current context and its projection into the future. Our mission was to redesign the MIM's brand image to reflect its attributes, personality, values and aspirations.As the key elements to start, we considered that it is a museum of science and knowledge in constant evolution,whose space is organized to offer a playful experience and is located in an expansive and open place for all audiences.
Serás sustentable, o no serás / Being sustainable to thrive
(Universidad del Desarrollo. Facultad de Diseño, 2021) Castillo, Gonzalo
Why forward-thinking brands are moving away from old"greenwashing" practices and taking the convergence approach of discourse, corporate behavior and business model seriously.
Renovación Museo Arqueológico de La Serena / Archaeological Museum of La Serena design renovation
(Universidad del Desarrollo. Facultad de Diseño, 2021) Limarí Lighting Design; DEO Estudio; Bunster, Josefina; Prieto, Ismael; Chautard, Pascal
The Archaeological Museum of La Serena, created in 1943,is dedicated to the protection and research of heritage and seeks to be a meeting place with the regional prehistoric past. It originates with the successful archaeological research work done by Francis Cornely in the 1930s.In 2000, the Museum begins a process oriented to the growth and improvement of the physical infrastructure ofits dependencies, focused on solving one of its most relevant problems: the deficit of mt2 in all areas. This comprehensive renovation considers remodeling its spaces and creating a new museum script.
Patagonia, la nueva línea de cervezas de especialidad de Austral / Patagonia, Austral's new line of specialty beers
(Universidad del Desarrollo. Facultad de Diseño, 2021) Liquid Latam; Montegú, Cristián
The commercial challenge was to enter a subcategory unexplored by Austral until now, the southernmost breweryin the world founded in 1896 in Patagonia by The German José Fisher. While Austral was a well-positioned brand,we had to enter a specialty segment and do it with a new format (470cc can). To do this we took the current attributes of Austral, to transfer and enhance them in this new subcategory. Thus, “variety”, “origin”and “coolness”, migrated to “Unique intensities of flavor”,“life connected with nature” and “authenticity, experimental and mythical”, respectively, in order to position it in a highly competitive category and with well-characterized users.
Especulación urbana y estandarización del producto inmobiliario como factores de pobreza energética / Urban speculation and standardization of housing as drivers of energy poverty
(Universidad del Desarrollo: Facultad de Diseño, 2021) Hurtado Zapata, Alex
The free market model has determined the commercial and industrial development in chile since the 5678s and it has established a speculative logic in the real estate business. in addition to its effects on the morphology and demography of the city, the development of building projects by public-private alliances with minimal regulatory participation of the state has had an impact on the questionable quality of high-density housing projects in terms of thermal comfort and energy efficiency. this makes it possible to establish a relationship between regulatory deficiencies and energy poverty, a phenomenon made more evident by the growing job insecurity, rising cost of living and economic instability of recent years
Design Indaba. La plataforma de activismo creativo / Design Indaba. The platform of creative activism
(Universidad del Desarrollo. Facultad de Diseño, 2021) Jorquera, Daniela
Founder of Design Indaba and jury member of the Index Award, this south african doctor has dedicated his life to create a better world through creativity. On one of his visits to Chile, he spoke with base design and innovation about his motivations and most iconic projects.
Diseño y covid-19: desafío global / Design and covid-19: Global Challenge
(Universidad del Desarrollo. Facultad de Diseño, 2021) Ortega, Néstor
How can design collaborate in the new context imposed by the pandemic? the author questions the traditional role of the discipline and invites us to rethink about its purpose.
La urgencia de volver a cohabitar / The urgency of cohabiting again
(Universidad del Desarrollo. Facultad de Diseño, 2021) Billeke, Catalina
Throughout history, we have learned to live with water, understand its cycles and enjoy its diverse and productive ecosystems. Catalina Billeke, communications and community coordinator of Patagua, advocates for a broader notion of heritage and proposes resignifying our relationship with the landscape to generate healthier amphibian cultures at an ecosystem level
Valor compartido: motor de transformación socioeconómica / Shared value: Driver of socio-economic transformation
(Universidad del Desarrollo. Facultad de Diseño, 2021) Montt Amenábar, Pablo
Some time ago, the following headline arose my attention:Chilean executives are the least empathetic in Latin America (CNN, 2019). The news referred to a study developed by DNA Human Capital. According to the study,65% of those surveyed in Chilean companies indicated that the greatest flaw of their leaders was a lack of empathy.Fifty-eight percent indicated that one of the biggest problems was the lack of communication and 42% stated that they had asked for more and better feedback from their superiors regarding the tasks performed.Chile's growth over the past three decades has provided our generation with comfort and access to godos and services that our parents and grandparents could only dream of. But the covid-19 pandemic has shown us that such growth has only permeated some aspects of our nation's quality of life and that we still have enormous challenges to face as a society. And from a business point of view, we still have a long way to go.
Tintorera: el color de la sustentabilidad / Tintorera: The color of sustainability
(Universidad del Desarrollo: Facultad de Diseño, 2021) Iglesias, Macarena
Thanks to a collaborative alliance with the workers of La Chimba neighborhood, in the municipality of Recoleta, Macarena Iglesias helps to convert the waste generated in the same sector into 7889 natural dyes for fabrics
Diseño Responde: de la adversidad a la creatividad en Latinoamérica / Diseño Responde: From adversity to creativity in Latin America
(Universidad del Desarrollo. Facultad de Diseño, 2021) Amenábar, Alejandra
No one on the planet has been indifferent to this pandemic that has caused a profound shock to people, societies and economies. Governments, international organizations, companies and institutions of all kinds have changed the way they operate.The pandemic has forced us to redefine our plans, pushing us tobe more creative, more connected and coordinated; both to learn from the experiences of others and to collaborate. And it is at this point that adversity looms as an opportunity for Latin America, due to the creative capacity of Latin Americans, which has been recognized by the IDB in its publication “Orange Economy,Innovations you didn't know were from Latin America and the Caribbean” (2017). According to the international organization, the natural and cultural diversity that the region possesses can become a source of creativity, growth and human development. It is therefore necessary to make this talent visible as a valuable asset that allows us to compete in global markets, to generate more employment and development in the countries that make up the region. If we manage to direct this creativity well, changes can be generated. Big changes. New industries and new ventures that can contribute to enhance regional identity and become important engines of the economy, demonstrating that by delivering added value, better returns are obtained and greater wealth is generated. Because creativity generates value and wealth, Jobs and social impact (IDB, 2018). That is why it is important to increase the incentives and efforts that make this reality possible. With this aim, the First Latin American Index Award UDDChallenge was born, an international competition with the aim of stimulating local creativity and project our young people as changemakers, positioning design as the central axis of their proposals..
Diseño para la sostenibilidad. Soluciones a largo plazo para un problema complejo / Design for Sustainability. Long Term Solutions for a Complex Problem
(Universidad del Desarrollo. Facultad de Diseño, 2021) Huerta, Óscar
This article is aimed at an audience of designers and nondesigners that make design related decisions. A background of sustainability is presented and some relevant approaches are discussed in order to understand its meaning and terminology. How sustainability can be measured is presented as well. Then, three approaches to design for sustainability are reviewed that cover from high level decision making to more detailed design guidelines of goods and services. These are the natural step, cradle to cradle design, and life cycle design. the specific characteristics of these approaches are dealtwith, with a focus on how they should be implemented so that they actually enable sustainability. Then, a sort of integration is proposed, in order to clarify specific core aspects that shall be considered when making design related decisions for sustainability. Finally, a focus is put on Chile as a country that is working on its sustainable development. Decisions related to products can be more orless sustainable, and design plays an important role here. Good design decisions for sustainability can be made, both for products made locally and imported.
Mejorando el factor humano / Improving the human factor
(Universidad del Desarrollo: Facultad de Diseño, 2021) Crovetto, Dante
According to the Directorate of Labor, almost 20% of the occupational accidents recorded in the Metropolitan Region in 2014 were associated with personal or human factors (Carrasco, 2016). These include performing unassigned tasks or functions, not complying with orders and instructions, lack of timely use of personal protection elements and non-compliance with security procedures. It is in this context that Dante Crovetto's project arises, which consists of the integration of biometric monitoring (assessing biological processes with standardized measurements) in risk prevention systems, to specifically measure the states of fatigue, concentration problems and tiredness of operators while in service
Conscious actions. Aportando al tejido cultural en el espacio público / Conscious actions. Contributing to the cultural fabric in the public space
(Universidad del Desarrollo. Facultad de Diseño, 2021) gt2P; Parada, Guillermo
Each winter, Miami Design District invites architects, designers and artists to create an installation on Paseo Ponti,the heart of the neighborhood, with the purpose of generating a unique experience for its visitors. The installation must be integrated into the architecture, vegetation and works of art existing on the site; among them, works by Buckminster Fuller and French designers Ronan & ErwanBourellec and Zaha Hadid.In 2020, the call was made in collaboration with the curators of Anava Projects and invited four teams to reflect upon the topic of energy – both the energy we consume and the energy we contribute to the world – and, at the same time, propose concrete actions to contribute to a more resilient, healthy and equitable Miami.
Diseñar el impacto con colaboraciones creativas / Designing Impact with creative collaborations
(Universidad del Desarrollo. Facultad de Diseño, 2021) Thakurata, Sudebi
We at D.epicentre researched, designed, facilitated and documented a design-led event in the form of a workshop, charting the path for the next ten years of corporate citizenship partnerships for a multi-national consulting firm for their India chapter.The participants of the transdisciplinary, design-led , participative workshop comprised individuals and organisations who/which were partners of the multi-national consulting firm and had been able to impact the lives of nearly 700,000 individuals,as well as key stake holders within the organisation. As social impact organisations, the assumption would be that all of them had been working towards different SDGs and one of the intent behind the design was to see what it looked like in their contexts and how creative collaborations among the organisations could strengthen their work towards achieving these goals. So in a way the SDGs were a lens to frame the impact of these organisations in an implicit way.
Memorable: el tiempo recobrado en un juego / Memorable: Time Regained in a Game
(Universidad del Desarrollo: Facultad de Diseño, 2021) Jofré, Eileen
The designer Eileen Jofré created a project aimed at the elderly, detecting the urgent need to exercise their cognitive functions. it is a deck of cards that works short and longterm memory by evoking memories, stories or anecdotes. at the same time, play promotes social activity and emotional well-being
RedBíos UDD: Diseño e Innovación Sostenible para el Biobío / RedBíos UDD: Sustainable Design and Innovation for Biobío
(Universidad del Desarrollo. Facultad de Diseño, 2021) Contreras, Paulina; Amenábar, Alejandra; Godoy, Alex; Toledo, Ignacio; Espinoza, Germán; Reyes, Daniela; Moreno, Ángeles; Despósito, Francisco del; Lobos, Valeria
This article seeks to disseminate the Redbíos UDD Program, created in january 2021 by the Research Directorate of the Design School of Universidad del Desarrollo, in collaboration with the Index Project, MADIS and CISGER, and funded by the Innovation Fund for Competitiveness of the Regional Government of Biobío. Redbíos UDD aims to generate knowledge on sustainable design and innovation from a regional perspective to: a) strengthen local leadership, b) promote actions for sustainable innovation and c) strengthen the links between the state, academia, business,the environment and society, in order to address the challenges of the regional development strategy (ERD) 2030 and contribute to the sustainable development of the region.
Metodología Compass en aulas multigrado de escuelas rurales en Chile / Compass methodology in multigrade classrooms of rural schools in Chile
(Universidad del Desarrollo. Facultad de Diseño, 2021) Alarcón, Jimena
The synergies between teaching and learningin rural school environments in Chile have focused on the correlation between students'cognitive achievements and lectura type classes implemented by teachers. in this dynamic, those who impart knowledge havean active role, while students are passive recipients.this modality presents weaknesses for the integral development of individuals in the formative stage, due to the limited possibilities of systematic participation. The objective of the research is to register the perception of students and teachers of rural primary schools, regarding the integration of the Compass© methodology of the index project, in multigrade classrooms. The methodological approach considers the realization of an educational experience that fuses contents of diverse subjects and contributes to the collaborative work of the project-based approach. students ideate proposals to contribute to the betterment of their community, empathizing with the environment and its inhabitants. The results are based on perceptual assessments of the participants and show positive aspects derived from the project experience developed. The conclusions refer to the learning potential of the Compass methodology in rural schools with multigrade classroom, valuing collaborative and transversal work, in accordance to there sources of the territory.
La alimentación es poder / Food is Power
(Universidad del Desarrollo. Facultad de Diseño, 2021) Varas, Bernardita
Despite the pandemic, Nestlé has strengthened its actions to continue complying with the 2030 agenda of the United Nations global compact, which seeks to mobilize the contribution of the private sector in the country in 17 sustainable development goals (SDG). Bernardita Varas, manager of corporate communications and sustainability at Nestlé Chile, provides details of this process that has highlighted her company.
El Estado innovador como imperativo ético / The innovative state as an ethical imperative
(Universidad del Desarrollo. Facultad de Diseño, 2021) Farías, Daniela
In 2015, the engineer was the protagonist in the creation of Laboratorio de Gobierno(Government Laboratory). In 2018, the entity became a state policy, and today is a benchmark for the creation of similar agencies in other nations. Laboratorio de Gobierno has just introduced the first public innovation index, an export tool to guide state agencies inevidence-based decision-making to increase their innovate abilities.

Browse

Browsing Base Diseño e Innovación. 2021 volumen 6 n° 5: Design and global challenges by Issue Date

Results Per Page

Sort Options