Reconceptualizing Franchisee Performance: A Configurational Approach in a Base-of-the-Pyramid Conte

Newbery, Robert; McKague, Kevin; Muñoz, Pablo; Kimmitt, Jonathan

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Reconceptualizing Franchisee Performance: A Configurational Approach in a Base-of-the-Pyramid Conte

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British J of Management - 2024 - Newbery - Reconceptualizing Franchisee Performance A Configurational Approach in a.pdf (494.56 KB)

Date

2025

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Article

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Artículos Economía y Negocios

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175

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19

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item.page.doiurl

https://doi.org/10.1111/1467-8551.12826

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https://hdl.handle.net/11447/8583

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Acceso abierto

Abstract

This paper proposes and tests a new conceptual framing for franchisee performance that draws on institutional complexity to explore the interaction of corporate, market and relational logics of perfor...

Citation

Newbery, R., McKague, K., Muñoz, P. and Kimmitt, J. (2025), Reconceptualizing Franchisee Performance: A Configurational Approach in a Base-of-the-Pyramid Context. Br. J. Manag., 36: 17-33. https://doi.org/10.1111/1467-8551.12826

Keywords

Franchisee , Markets

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