Publication:
Reconceptualizing Franchisee Performance: A Configurational Approach in a Base-of-the-Pyramid Conte

Simple item page
dc.contributor.authorNewbery, Robert
dc.contributor.authorMcKague, Kevin
dc.contributor.authorMuñoz, Pablo
dc.contributor.authorKimmitt, Jonathan
dc.date.accessioned2024-04-02T19:33:18Z
dc.date.available2024-04-02T19:33:18Z
dc.date.issued2025
dc.description.abstractThis paper proposes and tests a new conceptual framing for franchisee performance that draws on institutional complexity to explore the interaction of corporate, market and relational logics of performance. Extant research draws on corporate and market logics to explain performance, however, this does not explain individual franchisee performance in complex institutional environments such as Base-of-the-Pyramid (BoP) markets where relational logics may be more important, limiting explanations of how franchisee outlets perform. Drawing on data from a network of 58 franchise outlets in the context of Kenya, we conduct a configurational analysis related to sales outcomes. We leverage fsQCA to map out the conditions under which franchisees exhibit higher sales performance. Results show that three different configurations can lead to increased sales performance. Our results paint a nuanced picture of combinations of factors that result in franchisee success with relevance to the BoP context and beyond.
dc.description.versionVersión publicada
dc.identifier.citationNewbery, R., McKague, K., Muñoz, P. and Kimmitt, J. (2025), Reconceptualizing Franchisee Performance: A Configurational Approach in a Base-of-the-Pyramid Context. Br. J. Manag., 36: 17-33. https://doi.org/10.1111/1467-8551.12826
dc.identifier.doihttps://doi.org/10.1111/1467-8551.12826
dc.identifier.urihttps://hdl.handle.net/11447/8583
dc.language.isoen
dc.subjectFranchisee
dc.subjectMarkets
dc.titleReconceptualizing Franchisee Performance: A Configurational Approach in a Base-of-the-Pyramid Conte
dc.typeArticle
dcterms.accessRightsAcceso abierto
dspace.entity.typePublication
relation.isAuthorOfPublicationd9cbc6c6-5a4d-465c-8347-0668f55216fd
relation.isAuthorOfPublication.latestForDiscoveryd9cbc6c6-5a4d-465c-8347-0668f55216fd

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
British J of Management - 2024 - Newbery - Reconceptualizing Franchisee Performance A Configurational Approach in a.pdf
Size:
494.56 KB
Format:
Adobe Portable Document Format
Download

Collections

Artículos Economía y Negocios

Implementado por OpenGeek Services