Publication:
Reconceptualising Franchisee Performance: A configurational approach in a base-of-the-pyramid context

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Authors

Newbery, Robert
McKague, Kevin
Kimmitt, Jonathan

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Abstract

This paper proposes and tests a new conceptual framing for franchisee performance that draws on institutional complexity to explore the interaction of corporate, market and relational logics of perfor...

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Citation

Newbery, B. McHague, K. Muñoz, P. Kimmitt, J. 2024. Reconceptualising Franchisee Performance: A configurational approach in a base-of-the-pyramid context. British Journal of Management.

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