Nueva imagen del MIM. Celebrando 20 años de curiosidad, exploración y ciencia / New image of MIM. Celebrating 20 years of curiosity, exploration and science

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dc.contributor.authorFelicidad Pública
dc.contributor.authorRivadeneira, Piedad
dc.contributor.authorCea, Christopher
dc.date.accessioned2022-01-10T17:55:52Z
dc.date.available2022-01-10T17:55:52Z
dc.date.issued2021
dc.description.abstractOpened in March 2000, MIM: Museo Interactivo Mirador(Mirador Interactive Museum), is a space that delivers an experience of wonder, curiosity and approach to the world of science. In 2020 it turned 20 years old. In that context,there was an evident need to redesign their brand image,to account for its current context and its projection into the future. Our mission was to redesign the MIM's brand image to reflect its attributes, personality, values and aspirations.As the key elements to start, we considered that it is a museum of science and knowledge in constant evolution,whose space is organized to offer a playful experience and is located in an expansive and open place for all audiences.es
dc.identifier.citationBase, Diseño e Innovación, 2021, Vol.6, N°5, pp.186-189es
dc.identifier.urihttp://hdl.handle.net/11447/5387
dc.language.isoenes
dc.publisherUniversidad del Desarrollo. Facultad de Diseñoes
dc.subjectMuseo Interactivo Mirador (MIM)es
dc.subjectBrandinges
dc.subjectMarcaes
dc.subjectEstrategia comunicacionales
dc.titleNueva imagen del MIM. Celebrando 20 años de curiosidad, exploración y ciencia / New image of MIM. Celebrating 20 years of curiosity, exploration and sciencees
dc.title.alternativeNew image of MIM. Celebrating 20 years of curiosity, exploration and sciencees
dc.typeArticlees
dcterms.sourceBase Diseño e Innovaciónes

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