Nueva imagen del MIM. Celebrando 20 años de curiosidad, exploración y ciencia / New image of MIM. Celebrating 20 years of curiosity, exploration and science
Date
2021
Type:
Article
item.page.extent
item.page.accessRights
item.contributor.advisor
ORCID:
Journal Title
Journal ISSN
Volume Title
Publisher
Universidad del Desarrollo. Facultad de Diseño
item.page.isbn
item.page.issn
item.page.issne
item.page.doiurl
item.page.other
item.page.references
Abstract
Opened in March 2000, MIM: Museo Interactivo Mirador(Mirador Interactive Museum), is a space that delivers an experience of wonder, curiosity and approach to the world of science. In 2020 it turned 20 years old. In that context,there was an evident need to redesign their brand image,to account for its current context and its projection into the future. Our mission was to redesign the MIM's brand image to reflect its attributes, personality, values and aspirations.As the key elements to start, we considered that it is a museum of science and knowledge in constant evolution,whose space is organized to offer a playful experience and is located in an expansive and open place for all audiences.
Description
item.page.coverage.spatial
item.page.sponsorship
Citation
Base, Diseño e Innovación, 2021, Vol.6, N°5, pp.186-189
Keywords
Museo Interactivo Mirador (MIM), Branding, Marca, Estrategia comunicacional