Southring, calidad intransable desde la frontera sur del mundo / Southring, impassable quality from the southern frontier of the world

dc.contributor.author	Procorp
dc.contributor.author	Castillo, Gonzalo
dc.contributor.author	Concha, Roberto
dc.date.accessioned	2022-01-10T17:46:58Z
dc.date.available	2022-01-10T17:46:58Z
dc.date.issued	2021
dc.description.abstract	Prior to the acquisition in 2020 of Australis Seafoods (aChilean company that produces and exports salmon and trout from southern Chilean Patagonia), by the Chinese computer company Lenovo, Australis entrusted Procorp with the development of a branding consultancy to update its strategic pillars. This was necessary in the context of the evolution that the organization and the global market had presented in recent years.The work plan considered: co-defining a strategic platform for the brand, a model of brand architecture toorder its offer to different markets and segments, and finally a review and subsequent reformulation of its visual identity program.	es
dc.identifier.citation	Base, Diseño e Innovación, 2021, Vol.6, N°5, pp.190-193	es
dc.identifier.uri	http://hdl.handle.net/11447/5385
dc.language.iso	en	es
dc.publisher	Universidad del Desarrollo. Facultad de Diseño	es
dc.subject	Southern chilean Patagonia	es
dc.subject	Lenovo	es
dc.subject	Australis Seafoods	es
dc.subject	Branding	es
dc.title	Southring, calidad intransable desde la frontera sur del mundo / Southring, impassable quality from the southern frontier of the world	es
dc.title.alternative	Southring, impassable quality from the southern frontier of the world	es
dc.type	Article	es
dcterms.source	Base Diseño e Innovación	es

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