Southring, calidad intransable desde la frontera sur del mundo / Southring, impassable quality from the southern frontier of the world
Date
2021
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Article
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Publisher
Universidad del Desarrollo. Facultad de DiseƱo
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Abstract
Prior to the acquisition in 2020 of Australis Seafoods (aChilean company that produces and exports salmon and trout from southern Chilean Patagonia), by the Chinese computer company Lenovo, Australis entrusted Procorp with the development of a branding consultancy to update its strategic pillars. This was necessary in the context of the evolution that the organization and the global market had presented in recent years.The work plan considered: co-defining a strategic platform for the brand, a model of brand architecture toorder its offer to different markets and segments, and finally a review and subsequent reformulation of its visual identity program.
Description
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Citation
Base, DiseƱo e InnovaciĆ³n, 2021, Vol.6, NĀ°5, pp.190-193
Keywords
Southern chilean Patagonia, Lenovo, Australis Seafoods, Branding