Renew Your Wardrobe: ‘Climbing the Cordillera’
| dc.contributor.author | Kuschel, Katherina | |
| dc.contributor.author | Cotapos, Francisco | |
| dc.contributor.author | Hercovich, Sebastián | |
| dc.date.accessioned | 2022-01-06T13:42:56Z | |
| dc.date.available | 2022-01-06T13:42:56Z | |
| dc.date.issued | 2016 | |
| dc.description.abstract | Cecilia Membrado is the founder of a marketplace platform for buying and selling second-hand fashionable clothes, that was established in Argentina in 2014. Cecilia needs to take her business to a global scale, starting with opening operations in Chile. The case details all the initiatives taken by the entrepreneur in her start-up and to resolve the issues on her journey to achieve success to the case is largely developed from primary sources. | es |
| dc.identifier.citation | Kuschel K, Cotapos F, Hercovich S. Renew Your Wardrobe: ‘Climbing the Cordillera.’ South Asian Journal of Business and Management Cases. 2016;5(1):13-20. | es |
| dc.identifier.uri | https://doi.org/10.1177/2277977916634220 | es |
| dc.identifier.uri | http://hdl.handle.net/11447/5356 | |
| dc.language.iso | en_US | es |
| dc.subject | E-Commerce | es |
| dc.subject | Marketplace | es |
| dc.subject | Latin America | es |
| dc.subject | Scaling | es |
| dc.subject | Apparel | es |
| dc.title | Renew Your Wardrobe: ‘Climbing the Cordillera’ | es |
| dc.type | Article | es |
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