Renew Your Wardrobe: ‘Climbing the Cordillera’
Date
2016
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Article
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Abstract
Cecilia Membrado is the founder of a marketplace platform for buying and selling second-hand fashionable clothes, that was established in Argentina in 2014. Cecilia needs to take her business to a global scale, starting with opening operations in Chile. The case details all the initiatives taken by the entrepreneur in her start-up and to resolve the issues on her journey to achieve success to the case is largely developed from primary sources.
Description
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Citation
Kuschel K, Cotapos F, Hercovich S. Renew Your Wardrobe: ‘Climbing the Cordillera.’ South Asian Journal of Business and Management Cases. 2016;5(1):13-20.
Keywords
E-Commerce, Marketplace, Latin America, Scaling, Apparel