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The Political Awareness in the candidates using Twitter. A clusterization exercise for the municipal elections in Chile (2016)

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dc.contributor.author Jara, René
dc.contributor.author Faure, Antoine
dc.contributor.author Beltrán, Jarnishs
dc.contributor.author Castro, Gonzalo
dc.date.accessioned 2018-02-22T21:28:08Z
dc.date.available 2018-02-22T21:28:08Z
dc.date.issued 2017
dc.identifier.citation Revista Latina de Comunicación Social, 72 – Pages 803 to 817
dc.identifier.uri http://hdl.handle.net/11447/1995
dc.identifier.uri http://dx.doi.org/10.4185/RLCS-2017-1192-43en
dc.description.abstract In this paper, we study the relationship between the use of Twitter and political awareness of the candidates to mayor in municipal elections on October 2016. Methodology. Through a clustering method, we group candidates according to the individual characteristics (age, gender and study grade) and political characteristics (incumbency, political sponsorship and orientation) and their use of twitter by municipalities (tweets, retweets and favourites). Results. We put in evidence that our way to agglutinate the data is given by their political awareness / twitter use. In this sense, we see that the political profile is what allows us to group the uses of Twitter of the candidates in a more enlightening way. Conclusions. At a local territorial level, where the spectrum of candidates is broader, the use of Twitter reinforces the difference between the candidates with less political awareness. This contradicts the idea that Twitter could be an alternative for those candidates with less political awareness.
dc.format.extent 14 p.
dc.language.iso en_US
dc.subject Twitter
dc.subject Political awareness
dc.subject Clusterization
dc.subject Candidate
dc.subject Municipal elections
dc.subject Chile.
dc.title The Political Awareness in the candidates using Twitter. A clusterization exercise for the municipal elections in Chile (2016)
dc.type Artículo


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