The Political Awareness in the candidates using Twitter. A clusterization exercise for the municipal elections in Chile (2016)

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dc.contributor.authorJara, René
dc.contributor.authorFaure, Antoine
dc.contributor.authorBeltrán, Jarnishs
dc.contributor.authorCastro, Gonzalo
dc.date.accessioned2018-02-22T21:28:08Z
dc.date.available2018-02-22T21:28:08Z
dc.date.issued2017
dc.description.abstractIn this paper, we study the relationship between the use of Twitter and political awareness of the candidates to mayor in municipal elections on October 2016. Methodology. Through a clustering method, we group candidates according to the individual characteristics (age, gender and study grade) and political characteristics (incumbency, political sponsorship and orientation) and their use of twitter by municipalities (tweets, retweets and favourites). Results. We put in evidence that our way to agglutinate the data is given by their political awareness / twitter use. In this sense, we see that the political profile is what allows us to group the uses of Twitter of the candidates in a more enlightening way. Conclusions. At a local territorial level, where the spectrum of candidates is broader, the use of Twitter reinforces the difference between the candidates with less political awareness. This contradicts the idea that Twitter could be an alternative for those candidates with less political awareness.
dc.format.extent14 p.
dc.identifier.citationR Jara, A Faure, J Beltrán, G Castro (2017): “La notoriedad política en los candidatos que usan Twitter. Un ejercicio de clusterización durante las elecciones municipales en Chile (2016)”. Revista Latina de Comunicación Social, 72, pp. 803 a 817.
dc.identifier.urihttp://hdl.handle.net/11447/1995
dc.identifier.urihttp://dx.doi.org/10.4185/RLCS-2017-1192-43en
dc.language.isoen_US
dc.subjectTwitter
dc.subjectPolitical awareness
dc.subjectClusterization
dc.subjectCandidate
dc.subjectMunicipal elections
dc.subjectChile.
dc.titleThe Political Awareness in the candidates using Twitter. A clusterization exercise for the municipal elections in Chile (2016)
dc.typeArtículo

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