Publication: Understanding Social Contagion in Adoption Processes Using Dynamic Social Networks
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Abstract
There are many studies in the marketing and diffusion literature of the conditions in which social contagion affects adoption processes. Yet most of these studies assume that social interactions do no...
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Herrera M, Armelini G, Salvaj E (2015) Understanding Social Contagion in Adoption Processes Using Dynamic Social Networks. PLoS ONE 10(10): e0140891.
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