Understanding Social Contagion in Adoption Processes Using Dynamic Social Networks

Herrera, Mauricio; Armelini, Guillermo; Salvaj, Erica

Publication:
Understanding Social Contagion in Adoption Processes Using Dynamic Social Networks

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Understanding social contagion in adoption processes using dynamic social networks.pdf (5.15 MB)

Date

01/10/2015

Type:

Artículo

Collections

Artículos Economía y Negocios

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50

Vistas totales

1

Métricas

Gestores bibliográficos

Authors

Herrera, Mauricio

Armelini, Guillermo

Salvaj, Erica

URI

http://hdl.handle.net/11447/194
http://dx.doi.org/10.1371/journal.pone.0140891

Abstract

There are many studies in the marketing and diffusion literature of the conditions in which social contagion affects adoption processes. Yet most of these studies assume that social interactions do no...

Citation

Herrera M, Armelini G, Salvaj E (2015) Understanding Social Contagion in Adoption Processes Using Dynamic Social Networks. PLoS ONE 10(10): e0140891.

Keywords

Social contagion , Social network theory , Adoptions of new technologies

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