Entering Conscious Consumer Market: Toward a new Generation of Sustainability Strategies
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Abstract
More than 40% of U.S. consumers participate in the $300 billion conscious consumer market (CCM). In the past decade, the growth of the CCM has not gone unnoticed by startups and established multinatio...
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Cohen, Boyd & Munoz, Pablo. (2017). Entering Conscious Consumer Markets: Toward a New Generation of Sustainability Strategies. California Management Review, 2017, Volumen: 59, Número: 4, Páginas: 23-48
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