Transmission of family identity and consumer response: do consumers recognize family firms?
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Abstract
Communicating the identity of a family business generates positive results in consumer response. The paper aims to understanding how the efficient transmission of family identity can influence consume...
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Ibáñez, M.J., Alonso Dos Santos, M. and Llanos-Contreras, O. (2022), "Transmission of family identity and consumer response: do consumers recognize family firms?", International Journal of Entrepreneurial Behavior & Research, Vol. 28 No. 1, pp. 6-25. https://doi.org/10.1108/IJEBR-05-2021-0401
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