Serás sustentable, o no serás / Being sustainable to thrive
| dc.contributor.author | Castillo, Gonzalo | |
| dc.date.accessioned | 2022-01-10T19:18:23Z | |
| dc.date.available | 2022-01-10T19:18:23Z | |
| dc.date.issued | 2021 | |
| dc.description.abstract | Why forward-thinking brands are moving away from old"greenwashing" practices and taking the convergence approach of discourse, corporate behavior and business model seriously. | es |
| dc.identifier.citation | Base, Diseño e Innovación, 2021, Vol.6, N°5, pp.144-145 | es |
| dc.identifier.uri | http://hdl.handle.net/11447/5398 | |
| dc.language.iso | en | es |
| dc.publisher | Universidad del Desarrollo. Facultad de Diseño | es |
| dc.subject | Marca | es |
| dc.subject | Exxon Valdez | es |
| dc.subject | Desastres | es |
| dc.subject | Imagen | es |
| dc.title | Serás sustentable, o no serás / Being sustainable to thrive | es |
| dc.title.alternative | Serás sustentable, o no serás. Branding, a más de 30 años del desastre del Exxon Valdez / Being sustainable to thrive. Branding, more than 30 years after the Exxon Valdez disaster | es |
| dc.type | Article | es |
| dcterms.source | Base Diseño e Innovación | es |
Files
Original bundle
1 - 1 of 1
Loading...
- Name:
- Base_vol6_Opinion_Castillo.pdf
- Size:
- 144.39 KB
- Format:
- Adobe Portable Document Format
- Description:
- Texto completo
License bundle
1 - 1 of 1
No Thumbnail Available
- Name:
- license.txt
- Size:
- 1.71 KB
- Format:
- Item-specific license agreed upon to submission
- Description: