Crafting food products for culturally diverse markets: A narrative synthesis
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Abstract
Consumer culture scholars have advanced multifaceted insights about how food products are crafted for globalizing and culturally diverse food markets; these insights have yet to be consolidated and sy...
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Angela Gracia B. Cruz, Flavia Cardoso, Pilar Rojas-Gaviria, Crafting food products for culturally diverse markets: A narrative synthesis, Journal of Business Research, Volume 153, 2022, Pages 19-34, ISSN 0148-2963, https://doi.org/10.1016/j.jbusres.2022.07.051.
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