Diseño Responde: de la adversidad a la creatividad en Latinoamérica / Diseño Responde: From adversity to creativity in Latin America
Date
2021
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Article
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Publisher
Universidad del Desarrollo. Facultad de Diseño
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Abstract
No one on the planet has been indifferent to this pandemic that has caused a profound shock to people, societies and economies. Governments, international organizations, companies and institutions of all kinds have changed the way they operate.The pandemic has forced us to redefine our plans, pushing us tobe more creative, more connected and coordinated; both to learn from the experiences of others and to collaborate. And it is at this point that adversity looms as an opportunity for Latin America, due to the creative capacity of Latin Americans, which has been recognized by the IDB in its publication “Orange Economy,Innovations you didn't know were from Latin America and the Caribbean” (2017). According to the international organization, the natural and cultural diversity that the region possesses can become a source of creativity, growth and human development. It is therefore necessary to make this talent visible as a valuable asset that allows us to compete in global markets, to generate more employment and development in the countries that make up the region. If we manage to direct this creativity well, changes can be generated. Big changes. New industries and new ventures that can contribute to enhance regional identity and become important engines of the economy, demonstrating that by delivering added value, better returns are obtained and greater wealth is generated. Because creativity generates value and wealth, Jobs and social impact (IDB, 2018). That is why it is important to increase the incentives and efforts that make this reality possible. With this aim, the First Latin American Index Award UDDChallenge was born, an international competition with the aim of stimulating local creativity and project our young people as changemakers, positioning design as the central axis of their proposals..
Description
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Citation
Base, Diseño e Innovación, 2021, Vol.6, N°5, pp.56-69
Keywords
Diseño, Index Award, Universidad del Desarrollo, Creatividad, América Latina, Latinoamérica