A Compass for Navigating Sharing Economy Business Models

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dc.contributor.authorMuñoz, Pablo
dc.contributor.authorCohen, Boyd
dc.date.accessioned2019-04-18T16:58:02Z
dc.date.available2019-04-18T16:58:02Z
dc.date.issued2018
dc.description.abstractThe sharing economy has emerged in recent years as a disruptive approach to traditional business models. While relevant and conceptually appealing, there is a lack of clarity about what distinguishes the sharing economy from other platform enterprises. In this paper, we seek to solve this problem. Drawing on a multi-year research program and a design-based methodology, in this paper we introduce a novel actionable framework and generative tool called the Sharing Business Model Compass. As an actionable framework, the Compass helps elucidate the multiple, innovative forms sharing economy businesses are adopting. As a generative tool it enables entrepreneurs, investors, incubators and incumbents interested in entering the sharing economy to create, present and evolve a compelling sharing business model as well as evaluate its extent of robustness, whilst embracing the complexity of this business space. We provide evidence on the current performance of the model and discuss implications for policy-makers, markets and competition, incumbents, and the very same ventures fueling the sharing economy. We conclude by discussing future design opportunities and challenges for the sharing space as whole
dc.identifier.citationCalifornia Management Review. 36(8), December 2018. https://doi.org/10.1177/0266242618789230
dc.identifier.urihttp://hdl.handle.net/11447/2382
dc.identifier.urihttps://doi.org/10.1177/0266242618789230
dc.language.isoes
dc.subjectSharing economy
dc.subjectBusiness models
dc.subjectDesign science
dc.subjectDesign-based methods
dc.titleA Compass for Navigating Sharing Economy Business Models
dc.typeArticle

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