Entrepreneurial Narratives in Sustainable Venturing: Beyond People, Profit, and Planet

dc.contributor.authorMuñoz, Pablo
dc.contributor.authorCohen, Boyd
dc.date.accessioned2019-06-27T00:46:11Z
dc.date.available2019-06-27T00:46:11Z
dc.date.issued2018
dc.description.abstractSustainable venturing, the process of starting a new sustainable enterprise, has been studied extensively through the triple-bottom-line lens. The narratives employed by sustainable entrepreneurs, however, have proven to be more complex and diverse. In this paper, we set out to inductively explore the narratives underlying sustainable venturing. We conducted an interpretative analysis to elucidate how these entrepreneurs perceive, think about and give meaning to sustainability as they develop their ventures. Findings allow for an expansion of the role of narratives in business venturing toward a more sophisticated conceptualization grounded in how actual entrepreneurs experience and enact sustainability in the context of their ventures.
dc.format.extent22 p.
dc.identifier.citationJournal of small business management, 2018, Vol. 56, pp. 154-176, Suplemento: 1
dc.identifier.urihttp://hdl.handle.net/11447/2492
dc.identifier.urihttp://dx.doi.org/10.1111/jsbm.12395
dc.language.isoen
dc.subjectSocial-responsibility
dc.subjectIdentity
dc.subjectField
dc.subjectSensemakin
dc.subjectOpportunity
dc.subjectEnterprise
dc.subjectFramework
dc.subjectEthics
dc.subjectValues
dc.subjectGreen
dc.titleEntrepreneurial Narratives in Sustainable Venturing: Beyond People, Profit, and Planet
dc.typeArticle

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