Communicating the identity of a family business generates positive results in consumer response. The paper aims to understanding how the efficient transmission of family identity can influence consumer behavior is essential for designing family firms' marketing communication strategies.
Acuña, Guillermo Ignacio; Sepúlveda, Jean P.; Vergara, Marcos(School of Business and Economics, Universidad del Desarrollo, 2014-12)
This paper analyzes whether family enterprises perform better than non-family enterprises, as found in previous studies on Chilean companies, based on the ownership structure of the business, which is an important factor ...
de Mayo, Tomás; Ziegler, Annemarie; Morales, Sebastián; Jara, Lilian(2018)
Micro-RNAs (miRNAs) have emerged as novel gene expression regulators. Recent evidence strongly suggests a role for miRNAs in a large variety of cancer-related pathways. Different studies have shown that 18.7 to 37% of all ...
Sepúlveda, Jean P.; Jara-Bertin, Mauricio(2014-11-27)
This study introduces an earnings management dimension to compute premanipulated
accounting performance to determine whether family-controlled firms have higher
performance relative to non-family-controlled firms. Using ...
