Publication: Online shopping experience drives online shopping intention: role of omnichannel shopping trust
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24 p.
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Abstract
Purpose – This study proposes a model in which online shopping intention is a consequence of the online shopping experience in an omnichannel environment.
Theoretical framework – The experience is sha...
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Citation
Revista Brasileira de Gestão de Negócios, 27(1), e20240057
Keywords
Experience , Omnichannel , Cognitive , Emotional , Shopping , Trust
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