Publication: Was Covid-19 the end of B2B sales as we know it? understanding the new skills and competencies of the B2B sakes oersib after a disruption event such as Covid-19
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Abstract
Purpose: The aim of this study is to examine despite Covid-19 pandemic, several companies managed to grow their sales. This leads us to our research questions: what selling competencies make best sale...
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Bullemore-Campbell, J., & Tautiva, J. D. (2023). Was COVID-19 the end of B2B Sales as We Know it? Understanding the New Skills and Competencies of the B2B Salesperson After a Disruption Event Such as COVID-19. International Journal of Professional Business Review, 8(7), e02532. https://doi.org/10.26668/businessreview/2023.v8i7.2532
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