Publication: Attributional triadic relationships between end-users, specifiers, and vendors: Evidence from building supply retailers
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18 p.
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Abstract
Purpose – This study proposes to evaluate product attributes in an unusual triad of actors: end-users, vendors, and specifiers. The differences in perceptions of product attributes between these triad...
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Revista Brasileira de Gestão de Negócios, 24(3), p.402-419
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