Global Events Demand Global Data: COVID-19 Crisis Responses and the Future of Selling and Sales Management Around the Globe

Rouziou, Maria; Bolander, Willy; Peesker, Karen; Hautamäki, Pia; Rangarajan, Deva; Samaraweera, Manoshi; Bullemore, Jorge; Klein, Michel; Agnihotri, Raj; Burgdorff Jensen, Karina; Pimentel Claro, Danny; Fournier, Christophe; Gonzalez, Gabriel R.; Guenzi, Paolo; Kadić-Maglajlić, Selma; Lai-Bennejean, Christine; Palomino-Tamayo, Walter; Ramos, Carla; Ryals, Lynette; Salas, Jim; Shi, Huanhuan; Squire, Philip; Westphal, Jörg

Publication:
Global Events Demand Global Data: COVID-19 Crisis Responses and the Future of Selling and Sales Management Around the Globe

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rouziou-et-al-2024-global-events-demand-global-data-covid-19-crisis-responses-and-the-future-of-selling-and-sales.pdf (1.14 MB)

Date

2025

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Article

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Artículos Economía y Negocios

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1

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Authors

Burgdorff Jensen, Karina

item.page.doiurl

https://doi.org/10.1177/1069031X241282431

URI

https://hdl.handle.net/11447/10866

item.page.extent

21 p.

item.page.accessRights

Acceso abierto

Abstract

In the context of the global crisis presented by the COVID-19 pandemic, the authors investigate the perspectives of sales managers regarding their organizations’ responses to the crisis and future exp...

Citation

Rouziou, M., Bolander, W., Peesker, K., Hautamäki, P., Rangarajan, D., Samaraweera, M., Bullemore, J., Klein, M., Agnihotri, R., Jensen, K. B., Claro, D. P., Fournier, C., Gonzalez, G. R., Guenzi, P., Kadić-Maglajlić, S., Lai-Bennejean, C., Palomino-Tamayo, W., Ramos, C., Ryals, L., … Westphal, J. (2025). Global Events Demand Global Data: COVID-19 Crisis Responses and the Future of Selling and Sales Management Around the Globe. Journal of International Marketing, 33(2), 61-82.

Keywords

global , international , sales , sales management , personal selling , inductive , global data , institutional logics

item.page.dc.rights

Atribución-NoComercial-CompartirIgual 3.0 Chile (CC BY-NC-SA 3.0 CL)

item.page.dc.rights.url

http://creativecommons.org/licenses/by-nc-sa/3.0/cl/

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