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How founders harness tensions in hybrid venture development

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dc.contributor.authorMuñoz, Pablo
dc.contributor.authorFarny, Steffen
dc.contributor.authorKibler, Ewald
dc.contributor.authorSalmivaara, Virva
dc.date.accessioned2025-03-03T16:42:26Z
dc.date.available2025-03-03T16:42:26Z
dc.date.issued2024
dc.description.abstractAlthough the simultaneous presence of multiple ambitions is inherent in hybrid venturing, pursuing social and/or environmental missions while securing commercial viability can generate ambivalence among stakeholders. In this study, we draw on the notion of “holism” to show how venture founders both embrace tensioned ambitions and sustain hybridity during critical venture development phases. Based on 6 years of data on The People’s Supermarket in the United Kingdom, we identify three distinct practices—fantasizing, bartering, and conjuring—used by founders to harness tensions productively, without compromising their venture’s multiple ambitions. These practices demonstrate the founders’ ability to maintain a venture’s hybrid nature throughout the ideation, organizational, and scale-up phases, thereby shedding light on the application of “holism” within the realm of hybrid venturing.
dc.description.versionVersión publicada
dc.format.extent45 p.
dc.identifier.citationBusiness & Society 2024, Vol. 63(8) 1842– 1886
dc.identifier.doihttps://doi.org/10.1177/00076503241255483
dc.identifier.urihttps://hdl.handle.net/11447/9890
dc.language.isoen
dc.subjectAmbivalence
dc.subjectEntrepreneurship
dc.subjectHolism
dc.subjectHybridity
dc.subjectSocial enterprise
dc.titleHow founders harness tensions in hybrid venture development
dc.typeArticle
dcterms.sourceBusiness & Society
dspace.entity.typePublication
relation.isAuthorOfPublicationd9cbc6c6-5a4d-465c-8347-0668f55216fd
relation.isAuthorOfPublication.latestForDiscoveryd9cbc6c6-5a4d-465c-8347-0668f55216fd

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