Person: Laroze, Denise
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Laroze
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Denise
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Publication Translating the behaviour change technique taxonomy version 1 into Spanish: Methodology and validation(2024) Castro, Oscar; Fajardo, Gabriela; Johnston, Marie; Laroze, Denise; Leiva-Pinto, Eduardo; Figueroa, Oriana; Corker, Elizabeth; Chacón-Candia, Jeanette A.; Duarte, GiulianoBackground: Precise and unequivocal specification of intervention content is key to facilitating the accumulation and implementation of knowledge. The Behaviour Change Technique Taxonomy v1 (BCTTv1) is the most widely used classification of behaviour change techniques (BCTs), providing a shared, standardized vocabulary to identify the active ingredients of behavioural interventions. However, the BCTTv1 is only available in English and this hampers its broad use and adoption. The aim of the present article is to report the process of translation of the BCTTv1 into Spanish. Methods: A bilingual team led the translation of the BCTTv1, involving seven iterative steps: (i) establish a Committee, (ii) forward translation from English to Spanish, (iii) back translation from Spanish to English, (iv) comparison of original BCTTv1 and back translation, (v) opportunistic comparison against an independent BCTTv1 translation, (vi) empirical testing, and (vii) final Committee review. Results: Changes as a result of the translation process included relabelling BCTs, amending definitions, and fixing conceptual and grammatical inconsistencies, yielding the final version. Very satisfactory inter-coder reliability in BCT identification was observed as part of the empirical testing (i.e., prevalence and bias-adjusted kappa scores > 0.8). Conclusions: This work provides the Spanish-speaking population with a rigorous and validated BCTTv1 translation which can be used in both research and practice to provide a greater level of intervention detail for evidence synthesis, comparison, and replication of behaviour change interventions. The translation process described here may prove helpful to guide future translation efforts in behavioural science and beyond.Publication Online shopping experience drives online shopping intention: role of omnichannel shopping trust(2025) Marinao-Artigas, Enrique; Shih, Wei-Chen; Limongi, Ricardo; Laroze, DenisePurpose – This study proposes a model in which online shopping intention is a consequence of the online shopping experience in an omnichannel environment. Theoretical framework – The experience is shaped by the interaction between a consumer’s cognitive and emotional experiences, with omnichannel shopping trust playing a crucial mediating role in the relationship between online shopping experience and purchase intention. The theoretical model is based on the Stimulus-Organism-Response (S-O-R) framework. Design/methodology/approach – Data analysis was performed using structural equation model analysis. Systematic random probability sampling was used to recruit 600 consumers, all of whom had experience with omnichannel shopping in Chilean retail settings. Findings – Online shopping intention results from the interaction between cognitive and emotional experiences. Omnichannel shopping trust partially mediates the effect of the online shopping experience on purchase intention. Practical & social implications of research – This study has important implications for digital platform managers and retailers who want to deliver an optimal omnichannel experience. Originality/value – In an omnichannel environment, the retailer needs to establish a strong connection through the cognitive and emotional experience of the shopper