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The flow of emotions in co-creation
(2021) Soto, Mariluz; Beaulé, Caoimhe Isha; Miettinen, Satu
Co-creation is a broadly used practise among service designers, as a workshop is an effective way to build new solutions or improvements together. The focus of this article is on the emotions arising before and during the co-creation workshop and a reflection on what influences them. The first purpose of this article is to deepen the understanding of emotions that emerge in the co-creation workshops that are commonly encountered by the different participants. The second purpose is to determine if there are other factors that influence the experience of co-creation. In this article, emotions are considered a human response—consciously or unconsciously—that connects human beings with their surroundings. This connection has an impact on people’s emotions and determines their experience, attitude, behaviours and interactions in the workshop environment.