Browsing by Author "Rivadeneira, Piedad"

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    Nueva imagen del MIM. Celebrando 20 años de curiosidad, exploración y ciencia / New image of MIM. Celebrating 20 years of curiosity, exploration and science
    (Universidad del Desarrollo. Facultad de Diseño, 2021) Felicidad Pública; Rivadeneira, Piedad; Cea, Christopher
    Opened in March 2000, MIM: Museo Interactivo Mirador(Mirador Interactive Museum), is a space that delivers an experience of wonder, curiosity and approach to the world of science. In 2020 it turned 20 years old. In that context,there was an evident need to redesign their brand image,to account for its current context and its projection into the future. Our mission was to redesign the MIM's brand image to reflect its attributes, personality, values and aspirations.As the key elements to start, we considered that it is a museum of science and knowledge in constant evolution,whose space is organized to offer a playful experience and is located in an expansive and open place for all audiences.

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