Browsing by Author "Cardoso, Flavia"
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Item Crafting food products for culturally diverse markets: A narrative synthesis(2022) Cruz, Angela Gracia B.; Cardoso, Flavia; Rojas-Gaviria, PilarConsumer culture scholars have advanced multifaceted insights about how food products are crafted for globalizing and culturally diverse food markets; these insights have yet to be consolidated and synthesized. This paper provides a narrative synthesis of 73 consumer culture articles on food consumption and marketing from the past 30 years to advance an ordering theory that draws connections between extant insights. It introduces the concept of transcultural food marketing to denote how market actors collaboratively develop or transform a food product in culturally diverse markets aiming to facilitate market exchange. This paper conceptualizes transcultural food marketing as an intersection between two fundamental tensions: (1) territorialization and deterritorialization; and (2) familiarity and exploration—that manifest in distinct configurations. The transcultural food marketing framework advances an integrative and generative vocabulary that directs theoretical imagination toward the pluralism and plasticity in how food products are crafted for culturally diverse markets.Publication Possible versus desired diets: food legislation as additional stress for low-income mothers(2023) Donskoya, Raquel; Cardoso, FlaviaDeciding what, where, when and how much to feed a child occu-pies much of a mother’s time, energy, and financial resources. This study aids our understanding of the effects of legislation promoting healthier eating on mothers from low socioeconomic groups and on their families. We interview mothers and nutrition experts in Santiago, Chile – the site of the most recent and comprehensive effort to change a population’s food habits via legislation. We introduce the notions of ‘desired diets’ – ideal diets promoted by health experts and public policy discourses that moralise food consumption and promote consumer responsibilisation for health- related issues; and ‘possible diets’ – diets that mothers can adapt to and habituate in the household, considering their life realities. We argue that the notions of possible and desired diets often find themselves at odds, leading to mothers facing moral scrutiny, anxiety, and stress, which affects their sense of self, shaping notions of ‘good mothering’