Browsing by Author "Briede, Juan Carlos"
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Item Industrial Design, Creativity and Ideation: A Study on Product Development in the Manufacturing Industry in the BioBio Región, Chile(2017) Briede, Juan Carlos; Pérez, CristhianCreativity and ideation through industrial design, applied in productive contexts, can be a key for regional businesses to achieve differentiation and competitiveness in today’s globalized markets. The Biobio region of Chile is characterized as a manufacturing pole that has historically been oriented to production and assembly, where the level of incorporation of creativity and ideation through industrial design in the development of new products are unknown. To this end, a diagnostic survey of 163 manufacturing companies was carried out. Results indicate that in this regional context creativity and ideation through industrial design are present in the development of production, but such presence is reactive, in response to external customers requirements and, sometimes, those of users. Although the value of differentiation is recognized when designing a new product, the low association of the design process to a formal discipline within the organization leads to a scarce innovative culture and the creative processes attempt to deliver fast and useful answers but fail to be innovative.Item Social participatory teaching and learning – lessons from a partnership of industrial designers and local artisans(2015) Briede, Juan Carlos; Cabello, Marcela; Olivera, Pablo; Mora, Marcela; Pérez, MarcelaRegional industrial design education aims to reinvent itself and adapt to local realities, such as the demands of industry and society, while providing object-oriented solutions. Artisan craftsmanship is one particular social demand. The present study therefore aims to better understand the role of industrial design in the production of artisan crafts. The User-Centred Design Workshop (UCD) for third-year industrial design students at the Universidad del Bío-Bío in Concepción, Chile established a collaborative alliance between the “Fundación Trabajo para un Hermano” (TPH) Concepción1 (“Foundation Working in Fraternity, Concepción”), the Universidad del Bío-Bío and artisans affiliated with the group “Comercio Justo Manos” (“Fair Trade Hands”). Together participants worked to identify opportunities and potential setbacks related to the micro-production of artisan crafts, from creation to exhibition of jewellery, wooden handicrafts, woven goods, felted products and handmade soap. Solutions proposed by student designers primarily supported artisan production. Participant perceptions were evaluated both during and upon completion of the workshop and covered a range of aspects such as project skills and collaborative work, among others. The collaborative project was well received among students and particularly artisans. Despite differences of opinion, both groups agreed on a number of aspects and positively evaluated the overall methodological focus and results of the project.