Base Diseño e Innovación. Volumen 6 n° 5, 2021

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Diseño y desafíos globales / Design and Global Challenges
(Universidad del Desarrollo. Facultad de Diseño, 2021) Facultad de Diseño, Universidad del Desarrollo; Bravo, Ursula
Este volumen tiene el propósito de difundir el rol del diseño como catalizador de procesos de innovación para un desarrollo sostenible. La revista es una plataforma de reflexión y conversación entre distintas disciplinas y actores provenientes de la academia, la industria, el Estado y las organizaciones civiles, cuyo hilo conductor es el diseño. La publicación incluye una sección monográfica de divulgación con reportajes, entrevistas, columnas de opinión y reportajes gráficos, y una sección académica con artículos de investigación, ensayos y experiencias docentes en el área del diseño. This volume aims to disseminate the role of design as a catalyst for innovation processes for sustainable development. The magazine is a platform for reflection and conversation between different disciplines and actors from academia, industry, the State and civil organizations, whose common thread is design. The publication includes a monographic disclosure section with reports, interviews, opinion columns and graphic reports, and an academic section with research articles, essays and teaching experiences in design education
Con la urgencia del ahora / With the urgency of today
(Universidad del Desarrollo: Facultad de Diseño, 2021) Amenábar, Alejandra
It is time to use our tools, our creativity and our particular way of thinking, doing and creating, to propose innovative answers to the complex problems that surround us. The invitation is to integrate design thinking into the resolution of global challenges. We propose these pages to start that urgent conversation. Time is running out. And the minute to add creatives into the team is today
Nuestros desafíos globales / Our global challenges
(Universidad del Desarrollo: Facultad de Diseño, 2021) Bravo Colomer, Ursula
Today we need to take the conversation to the next stage and recognize that the celebrated triad of technical feasibility, economic viability and desirability is not enough because an innovation that does not consider the social, economic and environmental context is no longer sustainable. And here the word is not accidental: the living system that humanity has created cannot be sustained over time and is compromising the existence of the species that populate the Planet, including our own
El futuro que anhelamos / The future we hope for
(Universidad del Desarrollo: Facultad de Diseño, 2021) Rucks, Silvia
Design is a valuable discipline for the creation of innovative public policies to advance the objectives and goals of the 2030 Agenda. The 17 SDGs are multidimensional and their challenges create the need to seek for increasingly creative, innovative, sustainable and egalitarian solutions, for which design is an indispensable tool. This multifaceted discipline must play an important role in the great challenge of generating socially fairer initiatives and products, healthier and more environmentally sustainable economies. One more example that shows that, regardless of our occupation, we all can and should contribute in achieving the 2030 Agenda. Design is definitely becoming more important worldwide, not just in Latin American. It has deepened its impact in various areas. Innovation in the world of design is critical to improve the quality of life of communities, and can become a very important part of deepening work for sustainable development.
Diseño para la sostenibilidad. Soluciones a largo plazo para un problema complejo / Design for Sustainability. Long Term Solutions for a Complex Problem
(Universidad del Desarrollo. Facultad de Diseño, 2021) Huerta, Óscar
This article is aimed at an audience of designers and nondesigners that make design related decisions. A background of sustainability is presented and some relevant approaches are discussed in order to understand its meaning and terminology. How sustainability can be measured is presented as well. Then, three approaches to design for sustainability are reviewed that cover from high level decision making to more detailed design guidelines of goods and services. These are the natural step, cradle to cradle design, and life cycle design. the specific characteristics of these approaches are dealtwith, with a focus on how they should be implemented so that they actually enable sustainability. Then, a sort of integration is proposed, in order to clarify specific core aspects that shall be considered when making design related decisions for sustainability. Finally, a focus is put on Chile as a country that is working on its sustainable development. Decisions related to products can be more orless sustainable, and design plays an important role here. Good design decisions for sustainability can be made, both for products made locally and imported.
RedBíos UDD: Diseño e Innovación Sostenible para el Biobío / RedBíos UDD: Sustainable Design and Innovation for Biobío
(Universidad del Desarrollo. Facultad de Diseño, 2021) Contreras, Paulina; Amenábar, Alejandra; Godoy, Alex; Toledo, Ignacio; Espinoza, Germán; Reyes, Daniela; Moreno, Ángeles; Despósito, Francisco del; Lobos, Valeria
This article seeks to disseminate the Redbíos UDD Program, created in january 2021 by the Research Directorate of the Design School of Universidad del Desarrollo, in collaboration with the Index Project, MADIS and CISGER, and funded by the Innovation Fund for Competitiveness of the Regional Government of Biobío. Redbíos UDD aims to generate knowledge on sustainable design and innovation from a regional perspective to: a) strengthen local leadership, b) promote actions for sustainable innovation and c) strengthen the links between the state, academia, business,the environment and society, in order to address the challenges of the regional development strategy (ERD) 2030 and contribute to the sustainable development of the region.
Larga vida al plástico / Long life to plastic
(Universidad del Desarrollo. Facultad de Diseño, 2021) Meunier, Beatriz
Plastic can be environmentally friendly. The key is to know how to recycle for reuse, over and over again. At plasticseurope weare committed to promote production that is safe, healthy and responsible with the planet. We want to be the catalysts for change by finding and developing sustainable solutions that are valued by society. In this regard, we adjust cross-cutting to several of the un sustainable development goals.
Un círculo virtuoso para el mundo empresarial / A virtuous circle for the business world
(Universidad del Desarrollo. Facultad de Diseño, 2021) Ducci, Margarita
The UN 2030 agenda makes an urgent call to think about ways to achieve a balance between social and economic well-being, with the environment. The way in which we face this new challenge in the country will depend largely on political leadership, with sustainable development as a main priority. Despite having a good external evaluation in international studies and rankings, we are not advanced in this matter and, without a doubt, we must push the agenda with greater effort to advance and overcome the new problems and, especially, the setbacks that have arisen as a consequence of the deep global and national crisis in which we are immersed.
Diseño Responde: de la adversidad a la creatividad en Latinoamérica / Diseño Responde: From adversity to creativity in Latin America
(Universidad del Desarrollo. Facultad de Diseño, 2021) Amenábar, Alejandra
No one on the planet has been indifferent to this pandemic that has caused a profound shock to people, societies and economies. Governments, international organizations, companies and institutions of all kinds have changed the way they operate.The pandemic has forced us to redefine our plans, pushing us tobe more creative, more connected and coordinated; both to learn from the experiences of others and to collaborate. And it is at this point that adversity looms as an opportunity for Latin America, due to the creative capacity of Latin Americans, which has been recognized by the IDB in its publication “Orange Economy,Innovations you didn't know were from Latin America and the Caribbean” (2017). According to the international organization, the natural and cultural diversity that the region possesses can become a source of creativity, growth and human development. It is therefore necessary to make this talent visible as a valuable asset that allows us to compete in global markets, to generate more employment and development in the countries that make up the region. If we manage to direct this creativity well, changes can be generated. Big changes. New industries and new ventures that can contribute to enhance regional identity and become important engines of the economy, demonstrating that by delivering added value, better returns are obtained and greater wealth is generated. Because creativity generates value and wealth, Jobs and social impact (IDB, 2018). That is why it is important to increase the incentives and efforts that make this reality possible. With this aim, the First Latin American Index Award UDDChallenge was born, an international competition with the aim of stimulating local creativity and project our young people as changemakers, positioning design as the central axis of their proposals..
La urgencia de volver a cohabitar / The urgency of cohabiting again
(Universidad del Desarrollo. Facultad de Diseño, 2021) Billeke, Catalina
Throughout history, we have learned to live with water, understand its cycles and enjoy its diverse and productive ecosystems. Catalina Billeke, communications and community coordinator of Patagua, advocates for a broader notion of heritage and proposes resignifying our relationship with the landscape to generate healthier amphibian cultures at an ecosystem level
Los ODS: una guía para la moda sustentable / The SDGs: A guide to sustainable fashion
(Universidad del Desarrollo. Facultad de Diseño, 2021) Calvo, Sofía
What are fashion's possible responses to sustainable development goals? Sofía Calvo raises the main challenges that this industry will face to survive in the context of current and future challenges.
Un traje a la medida para el planeta / A tailored suit for the planet
(Universidad del Desarrollo. Facultad de Diseño, 2021) Hartley, Daniella
At Patagonia we are actively responsible for the impacts that we generate. The goal is to bean active part of the change and the solution. We seek to inspire and demonstrate to the industry that a balance between the social, the environmental and the economic can beachieved as established by the un sustainable development goals. By giving priority only to the material we are extinguishing our natural resources and ourselves.
La alimentación es poder / Food is Power
(Universidad del Desarrollo. Facultad de Diseño, 2021) Varas, Bernardita
Despite the pandemic, Nestlé has strengthened its actions to continue complying with the 2030 agenda of the United Nations global compact, which seeks to mobilize the contribution of the private sector in the country in 17 sustainable development goals (SDG). Bernardita Varas, manager of corporate communications and sustainability at Nestlé Chile, provides details of this process that has highlighted her company.
Diseñar el impacto con colaboraciones creativas / Designing Impact with creative collaborations
(Universidad del Desarrollo. Facultad de Diseño, 2021) Thakurata, Sudebi
We at D.epicentre researched, designed, facilitated and documented a design-led event in the form of a workshop, charting the path for the next ten years of corporate citizenship partnerships for a multi-national consulting firm for their India chapter.The participants of the transdisciplinary, design-led , participative workshop comprised individuals and organisations who/which were partners of the multi-national consulting firm and had been able to impact the lives of nearly 700,000 individuals,as well as key stake holders within the organisation. As social impact organisations, the assumption would be that all of them had been working towards different SDGs and one of the intent behind the design was to see what it looked like in their contexts and how creative collaborations among the organisations could strengthen their work towards achieving these goals. So in a way the SDGs were a lens to frame the impact of these organisations in an implicit way.
Design Indaba. La plataforma de activismo creativo / Design Indaba. The platform of creative activism
(Universidad del Desarrollo. Facultad de Diseño, 2021) Jorquera, Daniela
Founder of Design Indaba and jury member of the Index Award, this south african doctor has dedicated his life to create a better world through creativity. On one of his visits to Chile, he spoke with base design and innovation about his motivations and most iconic projects.
El Estado innovador como imperativo ético / The innovative state as an ethical imperative
(Universidad del Desarrollo. Facultad de Diseño, 2021) Farías, Daniela
In 2015, the engineer was the protagonist in the creation of Laboratorio de Gobierno(Government Laboratory). In 2018, the entity became a state policy, and today is a benchmark for the creation of similar agencies in other nations. Laboratorio de Gobierno has just introduced the first public innovation index, an export tool to guide state agencies inevidence-based decision-making to increase their innovate abilities.
Diseñar una vida mejor / Designing a better life
(Universidad del Desarrollo. Facultad de Diseño, 2021) Jorquera, Daniela; Bascur, Víctor
A fan of design and social initiatives, Liza Chong went from volunteering for a cause she firmly believed in, to transforming the index project into one of the most prestigious design awards and,incidentally, into an investment system that is literally changing the world.
¿Qué podemos hacer por el diseño? Establecer las preguntas de diseño, replantear el desafío / What can we do for design? Setting the design questions, reframing the challenge
(Universidad del Desarrollo. Facultad de Diseño, 2021) Maccagnani, Simona; Weirich, Gabriel
Notwithstanding the long-term relation between design and sustainability and the design community’s quick reaction to the 5676 agenda, recent events have renewed the sense of urgency for the need to review the relationship between design and the SDGS.The exceptional times we are experiencing, with their increasing complexity and constant accelerating environmental and cultural nonlinear transformation,require of us a reflection to our default position towards well-being (life-, work-, opportunities …), a greater understanding of sustainable development and a critical perspective on what design can do. Reflecting on “what design can do” we should realize that design is multifold,that there is not one nor “the” design interrelating with the global goals - on a clearer look at design it unfolds inmultiple identities and multiple creative intelligences each of them with its own set of interacting codes with the SDGS.against this backdrop four design identities were put in the spotlight for discovery and discussion: design as facilitator- design as two-phase catalyst – design as savior – designas common ground. exploring these identities in association to the global goals intends to shine a light on the role that design histories and presents can play in transforming our world
Serás sustentable, o no serás / Being sustainable to thrive
(Universidad del Desarrollo. Facultad de Diseño, 2021) Castillo, Gonzalo
Why forward-thinking brands are moving away from old"greenwashing" practices and taking the convergence approach of discourse, corporate behavior and business model seriously.
Diseño y covid-19: desafío global / Design and covid-19: Global Challenge
(Universidad del Desarrollo. Facultad de Diseño, 2021) Ortega, Néstor
How can design collaborate in the new context imposed by the pandemic? the author questions the traditional role of the discipline and invites us to rethink about its purpose.

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