Serás sustentable, o no serás / Being sustainable to thrive
Date
2021
Type:
Article
item.page.extent
item.page.accessRights
Authors
item.contributor.advisor
ORCID:
Journal Title
Journal ISSN
Volume Title
Publisher
Universidad del Desarrollo. Facultad de Diseño
item.page.isbn
item.page.issn
item.page.issne
item.page.doiurl
item.page.other
item.page.references
Abstract
Why forward-thinking brands are moving away from old"greenwashing" practices and taking the convergence approach of discourse, corporate behavior and business model seriously.
Description
item.page.coverage.spatial
item.page.sponsorship
Citation
Base, Diseño e Innovación, 2021, Vol.6, N°5, pp.144-145
Keywords
Marca, Exxon Valdez, Desastres, Imagen