Market segmentation under the choice modelling framework
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Universidad del Desarrollo. Facultad de Economía y Negocios
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214 p.
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Acceso abierto
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Abstract
This thesis examines market segmentation from an economic perspective by drawing on the choice modelling framework. The market segmentation literature focuses on providing information to marketers abo...
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A thesis submitted under a joint degree program (cotutelle) at the
School of Business and Economics, Universidad del Desarrollo,
Chile in fulfilment of the requirements for the degree of Doctor in
Business Economics and the Department of Marketing, Macquarie
University, Australia in fulfilment of the requirements for the degree
of Doctor of Philosophy (PhD)
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