The call of our times is no longer for factories that produce
goods (the “widgets” of neoclassical economics) to satisfy material consumption, irrespective of the harm done to society. It is for an entirely new
form of business— named the positive impact com pany (PIC)— whose
purpose is to create prosperity and flourishing, now and for future generations.2
PICs are the prototypical instance of business as an agent of world
benefit.