Browsing by Author "Schifanella, Rossano"
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Item Measuring the local complementarity of population, amenities and digital activities to identify and understand urban areas of interest(2022) Graells-Garrido, Eduardo; Schifanella, Rossano; Opitz, Daniela; Rowe, FranciscoIdentifying and understanding areas of interest are essential for urban planning. These areas are normallydefined from static features of the resident population and urban amenities. Research has emphasised the importance of human mobility activity to capture the changing nature of these areas throughout the day, and the use of digital applications to reflect the increasing integration between material and online activities. Drawing on mobile phone data, this paper develops a novel approach to identify areas of interest based on the degree of complementarity of digital activities, available amenities and population levels. As a case study, we focus on the largest urban agglomeration of Chile, Santiago, where we identify three distinctive groups of areas: those concentrating (1) high availability of amenities; (2) high diversity of amenities and digital activities; and (3) areas lacking amenities, yet, presenting high usage of digital leisure and mobility applications. These findings identify areas where digital activities and local amenities play a complementary role in association with local population levels, and provide data-driven insights into the structure of material and digital activities in urban spaces that may characterise large Latin American cities.Item Understanding news outlets’ audience-targeting patterns(2019) Ferres, Leo; Elejalde, Erick; Schifanella, RossanoThe power of the press to shape the informational landscape of a population is unparalleled, even now in the era of democratic access to all information outlets. However, it is known that news outlets (particularly more traditional ones) tend to discriminate who they want to reach, and who to leave aside. In this work, we attempt to shed some light on the audience targeting patterns of newspapers, using the Chilean media ecosystem. First, we use the gravity model to analyze geography as a factor in explaining audience reachability. This shows that some newspapers are indeed driven by geographical factors (mostly local news outlets) but some others are not (national-distribution outlets). For those which are not, we use a regression model to study the influence of socioeconomic and political characteristics in news outlets adoption. We conclude that indeed larger, national-distribution news outlets target populations based on these factors, rather than on geography or immediacy.