(Universidad del Desarrollo. Facultad de Diseño, 2023) Toledo, Ignacio; Contreras, Paulina; Mundaca, Cristián
This qualitative study explored the application of sustainable design and innovation approaches in SMEs in the Biobío Region through semi-structured interviews. Advances and gaps were identified in the design and innovation ecosystem and in adopting sustainable design. Despite progress in supply and demand for design, there are still challenges, such as a lack of awareness of its benefits, low valuation, and the perception of design as an accessory attribute. To be part of a new global Bauhaus, the region must strengthen its design ecosystem, invest in research and development, promote collaboration between designers and companies, improve infrastructure, and establish specific support policies and funding. These efforts can boost SMEs' innovation, competitiveness, and responsibility and contribute to a more sustainable future.