Transmission of family identity and consumer response: do consumers recognize family firms?

dc.contributor.author	Ibáñez, María José
dc.contributor.author	Dos Santos, Manuel Alonso
dc.contributor.author	Llanos Contreras, Orlando
dc.date.accessioned	2022-02-23T13:30:09Z
dc.date.available	2022-02-23T13:30:09Z
dc.date.issued	2021
dc.description.abstract	Communicating the identity of a family business generates positive results in consumer response. The paper aims to understanding how the efficient transmission of family identity can influence consumer behavior is essential for designing family firms' marketing communication strategies.	es
dc.description.version	Versión publicada	es
dc.identifier.citation	Ibáñez, M.J., Alonso Dos Santos, M. and Llanos-Contreras, O. (2022), "Transmission of family identity and consumer response: do consumers recognize family firms?", International Journal of Entrepreneurial Behavior & Research, Vol. 28 No. 1, pp. 6-25. https://doi.org/10.1108/IJEBR-05-2021-0401	es
dc.identifier.uri	https://doi.org/10.1108/IJEBR-05-2021-0401	es
dc.identifier.uri	http://hdl.handle.net/11447/5572
dc.language.iso	en	es
dc.subject	family firm identity	es
dc.subject	visula attention	es
dc.subject	eye-tracking	es
dc.subject	consumer responses	es
dc.subject	identity trasmission	es
dc.subject	family firm reputation	es
dc.subject	family firm branding	es
dc.title	Transmission of family identity and consumer response: do consumers recognize family firms?	es
dc.type	Article	es
dcterms.source	International Journal of Entrepreneurial Behavior & Research	es

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