Soto Hormazábal, Mariluz2025-05-122025-05-122025https://hdl.handle.net/11447/10041The book “Designing Experience: Innovating Services in the Era of Experience” by Gonzalo Castillo offers a comprehensive and contemporary analysis of the challenges that design faces in today's experience-driven world. It incorporates lessons learned and changes prompted by health, social, and environmental crises.3 p.enDiseñoExperienciaInnovaciónDiseñar la experiencia. Innovando en servicios en la era de la experiencia / Designing Experience. Innovating Services in the Age of ExperienceDesigning Experience. Innovating Services in the Age of ExperienceArticle