Felicidad PúblicaRivadeneira, PiedadCea, Christopher2022-01-102022-01-102021Base, Diseño e Innovación, 2021, Vol.6, N°5, pp.186-189http://hdl.handle.net/11447/5387Opened in March 2000, MIM: Museo Interactivo Mirador(Mirador Interactive Museum), is a space that delivers an experience of wonder, curiosity and approach to the world of science. In 2020 it turned 20 years old. In that context,there was an evident need to redesign their brand image,to account for its current context and its projection into the future. Our mission was to redesign the MIM's brand image to reflect its attributes, personality, values and aspirations.As the key elements to start, we considered that it is a museum of science and knowledge in constant evolution,whose space is organized to offer a playful experience and is located in an expansive and open place for all audiences.enMuseo Interactivo Mirador (MIM)BrandingMarcaEstrategia comunicacionalArticle