Serás sustentable, o no serás / Being sustainable to thrive

Castillo, Gonzalo2022-01-102022-01-102021Base, Diseño e Innovación, 2021, Vol.6, N°5, pp.144-145http://hdl.handle.net/11447/5398Why forward-thinking brands are moving away from old"greenwashing" practices and taking the convergence approach of discourse, corporate behavior and business model seriously.enMarcaExxon ValdezDesastresImagenSerás sustentable, o no serás / Being sustainable to thriveSerás sustentable, o no serás. Branding, a más de 30 años del desastre del Exxon Valdez / Being sustainable to thrive. Branding, more than 30 years after the Exxon Valdez disasterArticle