dc.contributor.author |
Kuschel, Katherina |
|
dc.contributor.author |
Cotapos, Francisco |
|
dc.contributor.author |
Hercovich, Sebastián |
|
dc.date.accessioned |
2022-01-06T13:42:56Z |
|
dc.date.available |
2022-01-06T13:42:56Z |
|
dc.date.issued |
2016 |
|
dc.identifier.citation |
Kuschel K, Cotapos F, Hercovich S. Renew Your Wardrobe: ‘Climbing the Cordillera.’ South Asian Journal of Business and Management Cases. 2016;5(1):13-20. |
es |
dc.identifier.uri |
https://doi.org/10.1177/2277977916634220 |
es |
dc.identifier.uri |
http://hdl.handle.net/11447/5356 |
|
dc.description.abstract |
Cecilia Membrado is the founder of a marketplace platform for buying and selling second-hand fashionable clothes, that was established in Argentina in 2014. Cecilia needs to take her business to a global scale, starting with opening operations in Chile. The case details all the initiatives taken by the entrepreneur in her start-up and to resolve the issues on her journey to achieve success to the case is largely developed from primary sources. |
es |
dc.language.iso |
en_US |
es |
dc.subject |
E-Commerce |
es |
dc.subject |
Marketplace |
es |
dc.subject |
Latin America |
es |
dc.subject |
Scaling |
es |
dc.subject |
Apparel |
es |
dc.title |
Renew Your Wardrobe: ‘Climbing the Cordillera’ |
es |
dc.type |
Article |
es |